about : addo
Progressive impulse
Addo Label's goal is to drive the music industry forward as the premiere digital record label for independent artists with strong progressive beliefs in today's socially active generation. We are developed from the ground up to take full advantage of digital music distribution, which allows Addo artists to be the first to effectively utilize emerging opportunities. The unique nature of Addo’s vision will usher in the next generation of the music industry.
- Digital Music Distribution. An exclusive dedication towards digital music retail will include the implementation of new and currently underutilized elements such as dropcards and partnerships in the mobile industry.
- Alternative Marketing. Using new media channels for direct marketing and lifestyle marketing of our artists to consumers in ways that are more efficient and effective than traditional advertising.
- Environmentally Friendly Operations. In addition to fully utilizing digital means of content format, delivery, and storage, we will work towards having minimal environmental impact as a business, as well as being at the forefront of raising environmental awareness in the music industry.
- Social Sustainability. We aim to be a leader in the music industry for social responsibility as an integrated part of our progressive business model.
the definition
Addo is a Latin verb that means to give, bring, place, / inspire, cause, / add, join.
Such a word perfectly captures our purpose, vision, and mindset.